MLP revenues fall again in 2015 according to Hasbro

Despite what some other post on some other site may try to spin up, things weren't all sunshine and rainbows for the My Little Pony brand in 2015, according to Hasbro's recently released Annual Report for shareholders. When looking at the franchise as a whole there were numerous negative indicators for the the year, and once again, it's mostly Equestria Girls' fault. Among these notations (MLP is mentioned 34 times in the 126 page financial report) there are a few of high importance:

MLP more popular than anal in Russia, according to PornHub

Many of you may remember that in July, the adult video website known as Pornhub released a set of data about searches relating to My Little Pony themed pornography. It was made immediately clear that Russia was the largest consumer of cartoon-horse smut on the planet, even outpacing the degenerate habits of the United States. What we DIDN'T know then, that we know now, is that not only is Russia the largest consumer of clop, but pony porn actually outranks most other categories of sex-videos.

Hasbro reports 4th consecutive quarter of declines in Girl Toys profits

As a whole, Hasbro is doing well as a toy company, turning profits for shareholders on a regular basis. Boys products are posting growths, as are the Preschool categories and overall revenues are expanding. However there is really only one category any of us care about, which is the category of "Girls Products", which has just reported its 4th consecutive quarter of declines in revenue.

Why do we care about the "Girls Products" category you ask?

Well, you probably didn't actually ask that or else you'd be pretty damn stupid, considering where you are right now, but regardless; we care because it is the category that My Little Pony products are in.

Things aren't looking so great on that frontier.

Economic Anticipation: new EQG announced, commence speculation

While I was sleeping (for those unaware I now live in Korea), something was posted that has once again kicked the gears of the speculation engine into action; a promotional image released by Hasbro indicating yet another Equestria Girls property. What does this mean? Follow me on a game of educated guesses.

Notorious Anti-brony artist scamming own customers?

It's been a while since we've given a shit about the dealings of DragonDicks (aka Cuteosphere), the notorious anti-man, anti-brony, hypocrite artist who received a cameo in the IDW rags comics last year. Many will remember that, like so many other SJWs she used ponies as political mouthpieces while drawing questionable artwork, and selling the products as tshirts like the one that Ted Anderson is seen wearing. 

Well we've received word today that Cuteosphere may be on-track to add "Con" to her "artist" title, as she hasn't even been filling orders for the shirts she's been selling, and ignoring all attempts at contact by her customers.

That's right, she's even pulling one over on her own fans.

Down Under Goes Under

For the second year in a row, an Australian Pony Convention has run into some serious trouble. This time it is PonyconAU which officially concluded several weeks ago, that has hit a snag. That snag? A tale than surely everyone is familiar with. It's like when you're eating at a fancy restaurant and you told all your guests that you would pay for dinner. Then dinner is over and the waiter comes with your check, you realize that you left your wallet at home...where it is also empty. So you of course have to ask your guests to cover the bill while you pat your pants nervously.

Ponycon AU ran out of money. They're about $8000 short.

Brony Fair Crowdfunding

Today we have a press release from our German friends, along with another convention animations. Sounds like they're doing a crowdfunding effort for the next convention in Berlin. If your'e interested, there's copypasta info below.

COUPONS and stuff

If you're reading this, you survived the holiday AND this month's shitstorm. Good for you! HN was happy to open our inbox and discover mail that wasn't telling us we were going to be stabbed and force-fed our own scrotums for the first time in 3 days. Instead we found a press release from Everfree Northwest for a $10 off coupon for 2015 badges. You can read that below.

My Little Pony Cyber Monday Amazon Deals

My Little Pony merchandise goes on sale for Cyber Monday on Amazon.com

Boycott Commerce but Buy Our Comics

The past few days have been tense for many, as the aftermath of the Ferguson decision continues to build. Pony fans have not been immune to the shitstorm of the politically charged issue. Brought into the fray this evening, is infamous IDW comic writer for the MLP series Ted Anderson, who has become more active on tumblr in the recent days, with some controversial posts on the issue.

Hasbro X Dreamworks Ship shot to hell

November was setting itself up to be "the month that launched a thousand ships"; with the MandoFire announcement, the HasbroXDreamworks merger, and that other #horsefamous ship that clogged up your twitter feeds for the better portion of three days. As it happens though, it seems not all ships are seaworthy, and some have to be scuttled.

"The Dream Team" is dead.

The business end - the Dreamworks Face, and Davis Promotion

Ever since the demise of the Hub Network and the announcement of an actual pony movie coming down the line, there have been many questions about the future of the ponies, and where their home might end up. Well a few pieces of news came to light last night which may lend some answers, and some hysteria.

Announced on Deadline.com last night, Hasbro is in negotiations to buy Dreamworks animation.

MY LITTLE PONY MOVIE CONFIRMED

http://www.media-server.com/m/p/ypf2t8pm


This just in from the Hasbro investor meeting stream

A "My Little Pony" Feature movie, under the new "Allspark" Pictures, is in the works

This sounds like a REGULAR PONY MOVIE (as they made no mention of Equestria Girls)

More on this as it develops!

HASBRO CONFIRMS FOR 2017

Nightmare Night Travel Tips - discount travel, alcohol, health concerns

The convention that is going to kick off our 7-week back-to-back con coverage schedule is now just one week away, and therefore it's time to book, or get off the site. There have been numerous concerns about the con and logistical issues that have been addressed, particularly those involving transportation, alcohol, and ebola.

Discovery Family Lays off Hub Employees - Neil Answers questions

Earlier today, the Hub officially left air forever, and became Discovery Family. This was accompanied by another piece of news coming from Neil, an editor for the Hub Network. That news being that "everyone" at the Hub has been laid off by Discovery. In the following hours, Neil has answered plenty of questions about the situation, we've compiled the screencaps below.

IDW Pony Sales take a hit

The IDW comics, until recently, were not something that many of us paid too much attention to. We knew they sold a shitload of copies, and that's about it. But ever since the proposed boycott of the comics due to the Ted Anderson incident, comic fans have been minding the numbers pretty closely. The September figures are out, and we've been informed that sales have clearly taken a hit.

The Hub's days are numbered - new info about Discovery Family

As the Hub as we know it, enters its final 10 days of existence, new information about the replacement, a shallow husk of its former self is coming to light. Earlier today the site "Nick And More" released the above image of the new logo, along with information regarding the new lineup.

Anti-Brony Cameo in IDW comics results in dismissal of Ted Anderson

Last week, we reported on the outrage that fans had regarding the inclusion of two OC's in the latest IDW MLP comic. The OCs belonged to two artists who were known to have anti-fandom messages and artwork, and a history of aggression towards men and male fans of MLP.

Today we have an update: According to response emails from those who sent messages of concern, Ted Anderson will no longer be working with IDW comics.

Hasbro ends HUB Partnership, Happening Level elevated

The HUB will be changing, according to the Wall Street Journal earlier today. Hasbro and Discovery are ending their partnership and will be rebranded, and god knows what else. Obviously fans are concerned about what this means for the future of pony, the workhorse that has been pulling the network since the beginning. Out of sheer boredom and confusion of course, the board has elevated the happening level. So what comes next?
Screencaps of frantic happening posts from /mlp/?

Rarity joins Scottish Independence movement

"Support Unicorn Independence. Vote Yes"

It is a little known fact that the national animal of Scotland is actually the Unicorn. It is the only country to have this distinction, and it is currently preparing for a vote among its citizenry, determining the future of the proud nation of highlanders. The referendum vote for Scottish independence is coming this week, with a hard split between voters, with half being in support of exiting the union, and half in favor of staying. A new voice has joined those advocating for independence; the national symbol of Scotland itself - a Unicorn. Her name is Rarity.