Hasbro Claims Rights to word "Brony", C&D's usage.

All hands on deck.

According to MandoMommy (the mother of #HorseFamous musician Andy "MandoPony" Stein), Hasbro has begun making copyright claims on the word "Brony". This marks an aggressive move on behalf of Hasbro, as they have attempted to take legal ownership of the word that adult fans of My Little Pony created to define themselves on the /co/ board of 4chan nearly 4 years ago.

It's the end times. More info below.

According to Mandomommy, she was made aware of the claim by Zazzle, who denied her from uploading a product as it bore the "Brony" descriptive tag. The removal notice is seen below.

This marks the first known time to our staff that Hasbro has laid claim to the word "Brony" which was used for the first time in their marketing in the promotional song-parody "Equestria Girls" over 2 years ago.

MandoMommy says that Zazzle recieved the notice from Hasbro themselves.

Update:
For those of you that sell designs for the fandom, just make sure it’s okay to use the term “brony” in your search tags before you do it.  My conversations with Zazzle imply that they were contacted by Hasbro regarding the “violation”.
Just a head’s up folks….

 Thusfar nobody has been able to find a notice of the registration of the word "Brony" on the part of Hasbro.

If this proves to be true, it marks an enormous step for Hasbro as they begin to claim rights to exclusively fan-made creations and cultural aspects.

From MandoMommy's Twitter

Note: The word "Brony" was invented on 4chan, which as a clearly laid out copyright policy for original works.

One of the Earliest known usages of the word "Brony":

Note: This is a screencap from another board known as "Plus4chan", which has it's own /co/ board, separate from the regular 4chan /co/ board. Though the word "brony" is known to have been used prior to this screencap on 4chan's /co/ there is little in the form of records of this. The earliest known recorded usage of "brony" on 4chan's /co/ dates back to this thread on 10/23/10, 2 days prior to the above screencap. The above screencap is regarded as the first significant usage of the term, as the original usage received little response.